Keyword Analysis and Search Engine Marketing
Tips for Bloggers and Niche Marketers
This is the sixth and final part of my series on comprehensive keyword research for bloggers and niche marketers, part 1 deals with defining your keyword research goals, in today’s article we’re going to look at what it takes to bring all your keyword analysis together and make it into a useful plan for going forward.
Ok, you’ve done all your keyword research - now what?
It’s time to go back to part 1 and take note of what your keyword research goals were. We want to put the keyword analysis that you’ve done into a usable plan that will help you achieve those goals.
For the purpose of this article, I’m going to focus on the needs of most bloggers - and I think the best way to approach this is on a post by post basis, i.e. identifying groups of similar post topics, working out different angles and developing your SEO strategies… establishing a PPC campaign is quite a bit different obviously, but that will have to wait for another day.
You should have a good idea of the main keyword themes you’re going to target from part 4 Keyword themes and grouping, as well as a heap of questions your readers want answered from part 5. What we want to do now is figure out about 20 post topics for each of your main keyword themes.
It may sound like a lot, but with the amount of Keyword Analysis you’ve done so far it really shouldn’t be hard to come up with a heap of post topics for each of your main keyword themes. 20 is a bit of an arbitrary number, so if you want to do less, do less, if you want to do more, do more - the key is to generate enough post ideas and link them to your keyword analysis so that you’ve got plenty to draw from in the coming months.
A few ideas to help get you going:
For each individual post idea you should have a list of the main keyword(s) that relate to the post topic. A list of keyword modifiers, a list of synonyms to your main keyword, and a list of questions that fit within that topic. Also take a look at your list of brands/products etc. and see which of those would make sense to be included in your article (consider keyword intent here too, eg. buy iPod (transactional) v iPod hacks (Informational) - match it up with the keyword intent your article targets).
At this point I suggest you also take some time to figure out your post headline - work your keywords into a catchy post title while the correct keyword usage is still fresh in your head… you can always change them later, but doing it now will save you time when it comes to start writing.
I hope you’ve enjoyed this series - it’s covered a lot of ground, perhaps too broadly in some areas and raised a few more questions that I’ll address at some point in the not to distant future. There are also a lot of little side topics here that’ll keep me busy for some time, so stay tune
To all the new readers that have signed up to my RSS feed over the course of this series - thanks for joining the conversation and I look forward to seeing your comments when you feel you have something to add.
If you haven’t signed up for my RSS feed yet - remember it is 100% free, you don’t provide any information (not even your email address) and you can read the articles whenever you want. Thanks for listening.
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