Leveraging MOZ, AHREFS, and SEMRush for Enhanced Keyword Strategy

Appearing on the first page of search engine results is crucial. For car dealerships, mastering SEO with a robust keyword strategy can significantly boost online visibility and attract more potential buyers. Tools like MOZ, AHREFS, and SEMRush are indispensable in this endeavor, especially when it comes to discovering and optimizing high-potential keywords where your dealership ranks just outside the top 10. This comprehensive guide will delve into how to use these tools effectively to improve your dealership's search engine rankings.

Understanding the Importance of Keywords Just Outside the Top 10

Ranking just outside the top 10 in search engine results can be both a challenge and an opportunity. These positions often indicate that your website is relevant for the keyword but needs an extra push to break into the top positions that capture the majority of traffic. Enhancing your strategy for these keywords can lead to significant improvements in traffic and potential sales.

Using MOZ, AHREFS, and SEMRush for Keyword DiscoveryMOZ: Keyword Explorer

MOZ’s Keyword Explorer is an excellent tool for expanding your keyword list and understanding how your site performs. Use it to:
AHREFS excels in competitive analysis and tracking specific rankings. With Site Explorer, you can:
Spot Keywords on the Cusp

Check the “Organic search” section to find keywords where your site ranks on the second page.

Understand SERP Features

Identify if any SERP features like featured snippets are available for your keywords, which you can target for additional visibility.


Position Tracking


SEMRush is robust for tracking daily rankings and observing fluctuations. Use it to:

Strategies to Improve RankingsOptimize Content
For keywords just outside the top 10, minor tweaks in content can make a significant difference. Consider:
Enhancing On-Page SEO

Ensure that your keyword is appropriately used in titles, meta descriptions, headings, and throughout the content in a natural way.

Updating Old Content

Refresh old blog posts or pages with up-to-date information, improved images, and better user engagement.

Improve Site Usability

Google values user experience highly when ranking sites. Enhance your site’s usability by:
Build Quality Backlinks
Backlinks are a critical factor in SEO rankings. Focus on:
Creating Shareable Content

High-quality, informative content is more likely to be shared and linked to.

Engaging in Community Outreach

Participate in community events or sponsorships that might lead to mentions and links from reputable local websites.

Use Rich Snippets and Structured Data

Structured data can help search engines better understand the content of your website and increase the likelihood of obtaining rich snippets in search results.

Monitor and Adjust

SEO is not a set-it-and-forget-it task. Continuously monitor your keyword performance and adjust strategies as needed.